BILNI is the incoming event dedicated to lake tourism that will be held from March 20 to 24, 2024, for the first time on Lake Como.

This year, we, Lake Como Tourism, will also participate in the workshop on March 21st at the stunning Villa Erba.

In addition to us, 82 international buyers from 30 countries are anticipated to attend, with major participation from the United States, Spain, Poland, India, Germany, and Belgium, and 130 tour operators, half from Lake Como and the other half from the partner territories.

The Como-Lecco Chamber of Commerce is hosting this edition in collaboration with the chambers of Monte Rosa Laghi Alto Piemonte, Varese, Verona, Trentino Marketing, Visit Brescia, and the Brescia Chamber of Commerce’s Destination Management Organization.

The event also has the patronage of ENIT, Lombardy Region, Municipality of Como, Municipality of Lecco, Municipality of Cernobbio, and is realized in collaboration with Villa Erba and the Navigazione Laghi Governmental Administration.

Wednesday, March 20

The buyers will arrive and take a tour of Como’s historic center and go up to Brunate.There will be a welcome dinner with program presentation

Thursday, March 21

There will be business meetings that will include presentations of lake tourism destinations, while the following days will be dedicated to discovering the most significant local attractions with unique experiences for buyers.

Friday, March 22

The day will be dedicated to visiting the most striking places of Lake Como with the offer of four familiarization tours on the two branches of the lake and then the foreign operators will move to the partner territories with itineraries between Lake Varese, Lake Maggiore, Lake D’Orta, Lake Iseo and Lake Garda.