“Italia Destinazione Digitale 2025” (Italy Digital Destination 2025), the Oscars of tourism 2025
Lake Como takes third place as the “Most popular destination among foreigners”
During the TTG Travel Experience in Rimini, the tenth edition of “Italia Destinazione Digitale 2025” (Italy Digital Destination 2025) was celebrated. These tourism Oscars, created by The Data Appeal Company – Almawave Group, are awarded each year to the Italian and international destinations most appreciated by travelers based on their online reputation.
The 2025 edition stands out for its use of advanced artificial intelligence language models, capable of analyzing almost 30 million pieces of digital content relating to over 770,000 points of interest throughout Italy. This innovation has provided a more in-depth and contextual view of visitor sentiment, giving an up-to-date picture of Italian tourism, which is increasingly focused on quality, sustainability, and seasonality.
Among the numerous awards assigned, Lake Como stands out, winning third place as the “Most Popular Destination Among Foreigners,” behind the Amalfi Coast (first) and Chianti (second).
This ranking confirms the international appeal of Lake Como, considered one of the most popular Italian destinations for foreign tourists due to its natural beauty, elegance, and high level of hospitality. Analysis of the data shows that this Lombardy destination continues to represent a symbol of exclusivity and authenticity, appreciated not only for its landscape and historic villas, but also for the quality of its accommodation and cuisine.
The recognition awarded to Lake Como is part of a broader context in which Lombardy also stands out at a systemic level, winning the Almawave Smart Destination Special Award for its innovative and digital management of the territory. Together, these results testify to the region’s ability to combine tradition and innovation, strengthening its role as a tourist destination of excellence on the national scene.
Overall, the data in the report “Tutti i dati d’Italia 2025” (All the data on Italy 2025) show that Italian tourism is evolving towards more sustainable experiences, spread throughout the year and increasingly focused on quality. In this scenario, Lake Como emerges as one of the symbolic destinations for international tourism in Italy, capable of combining scenic beauty, hospitality, and innovation.
